Trago Events


Trago is a VIP at events across the country

Trago’s been on Hollywood cognoscenti’s lips and people’s minds across the country since hitting the shelves. From launching the Bentley GT in New York to hosting the bar at Movieline’s Style Awards in Los Angeles, to passing out the cocktails at the Lacoste store opening in Chicago, Trago was instantly a VIP on the scene. In 2007, Trago made appearances at such velvet-rope affairs as the William Morris Grammy Party in Los Angeles; the Heatherette fashion show in Manhattan; The Daily Suite at Bryant Park during NY Fashion Week; The Lexus 460 Degrees Gallery on Michigan Avenue in Chicago; Fergie’s performance at the Lyric Jeans launch in Hollywood; and the celebrity experience venue for the MTV Movie Awards.

This summer, Trago was featured at Mark Nason’s M. Fredric benefit in Studio City; the Beach on Sunset launch; the kick-off of media outlet YoungHollywood; and The King of Kong AFI screening to name but a few.

Award shows closed out the Trago summer with the Las Vegas Style Villa at the MTV VMA’s and the pre-Emmy Style Lounge at a private home high in the hills of Bel Air.

Style Lounge at the 2007 pre-MTV Movie Awards

At the Hollywood celebrity experience venue, the Style Lounge, celebrity guests sampled the
Trago Fizze, Pom Tragorita and the Tragolata-- Several of the guests visiting the event
declared the Tragolata to be “hands down the best cocktail that they have ever had.”

Some of the fans that found their way to the Trago bar included; Jessica Alba, Dwayne Adway, Tichina Arnold, Kristin Cavallari, Vanessa Chester, Clifton Collins Jr., Elisha Cuthbert, Baron Davis, Jason Davis, Shannon Elizabeth, Joely Fisher, Anne Heche, Josh Henderson, Ernie Hudson, Arielle Kebbel, Regina King, Rex Lee, Jennifer Morrison, Audrina Patridge, Mekhi Phifer, Shawn Pyfrom, Joseph D. Reitman, Cara Santana, Andrew St. John, Ashley Scott, Leelee Sobieski, Ethan Suplee, Mark Thompson, Shaun Toub, Jacob Vargas, David Weintraub, and Nick Zano.

Pre-MTV VMA Style Villa in Vegas

Trago stole the show at The Style Villa in Las Vegas in honor of the MTV VMA awards. Celebrity guests such as Nelly, Criss Angel (Mind Freak), AJ Buckley (CSI:NY), Orlando Jones (Runaway Jury), Kerry Hilson (VMA Nominee), Ashanti, Summer Altice,
members of Fall Out Boy (VMA Winners) and Timbaland all came by the Trago bar poolside at Caesars Palace.

Style lounge pre-Emmy Awards

Trago kept the flow as they poured a drink or three in honor of the 2007 Emmy Awards at the Style Lounge in the hills of 90210. Jeremy Piven (Entourage—Emmy winner), Eva La Rue (CSI: Miami), Jonathan Schaech (8mm 2), Rex Lee (Entourage),Tony Shalhoub (Monk), Nick Gonzalez (Dirty), Simon Rex, Brooke Langton (Friday Night Lights), Greg Germann (Ally McBeal), and Cris Judd (choreographer) were among those to try out the Trago Sunset or sip a Trago Classico margarita during their visit to the showcase and gifting suite.

The LA Opening of Harry Morton’s Pink Taco

Harry Morton’s Pink Taco Restaurant opened their doors to Los Angeles in true Pink Taco style. A pink carpet, a pink donkey, mariachis and lots and lots of Trago made the party an overwhelming affair.

Trago was not only featured throughout the party, which included such celebrity guests as Jessica Alba, Kevin Connolly, Michele Rodriguez, Brett Ratner, Jonathon Silverman, Amy Smart, Chelsea Handler and more, but was the only tequila lining the huge bar at the star studded event. Makes sense as Trago is the tequila poured in their signature cocktail, The Pink Taco Margarita.